What Are the Different Types of Content You Can Post on social media?
Social media has become an integral part of our lives. It is
a great platform to share and engage with content. But what kind of content
should you post on social media?
The answer depends on your audience and the type of message
you want to convey. You can post text posts, images, videos, infographics,
GIFs, polls and surveys etc. Each type of content serves a different purpose
and engages with users in different ways.
In this article, we will discuss the different types of
content you can post on social media and how they can be used to create
effective campaigns that get results.
The Benefits and Best Practices of Visual Content on social media
Social media has become an integral part of our lives. It is a great platform to share and engage with content. But what kind of content should you post on social media? The answer depends on your audience and the type of message you want to convey. You can post text posts, images, videos, infographics, GIFs, polls and surveys etc. Each type of content serves a different purpose and engages with users in different ways. In this article, we will discuss the different types of content you can post on social media and how they can be used to create effective campaigns that get results.
Tell your story and feature the stories of your customers
Every brand
and individual have a story to tell, whether through text or (often better)
through visuals; we’re hard-wired to react and respond to a compelling tale.
Use social media as a destination where fans can get to know you and your brand
much better than they can simply through viewing the products or services that
you sell; make it a place where your voice, personality, and authenticity can
shine through.
Interesting
and engaging topics of conversation to cover include why you launched your
company, your achievements (and failures, and what you learnt from them), what
motivates you, and the people and events that inspire you. In essence, show
customers that you share their thoughts and ideals, and become a brand that
they want to emotionally invest in, which will eventually lead to loyalty and
sales.
In addition
to your own stories, your customers or clients will always have fun and
interesting stories about how you and your product or service fit into their
lives (and often it's going to be more interesting than content you could come up
with yourself), so encourage them to share their tales with you (through text,
photos, and videos), so that you can feature them as part of your content
strategy. Doing so will excite and please the customers in question, encourage
them to spread the love about your brand, help to build a stronger community
around your product or service, and also act as strong social proof to others
about how your brand positively impacts people's lives.
Dig into problems you solve, share your expertise, and be valuable
One of the
most effective ways to influence social media users into connecting with you on
a social and emotional level is to position your brand as an authority a source
that they can trust and respect, and with whom they can rely on for the information
or experience they desire. One of the best ways to do this is to dig into the
problems you solve and demonstrate your expertise.
By this, I
don't mean you should start boasting about how good your product is at solving "Problem
X" at every opportunity; instead, be a valuable beacon of information within
your field or industry. For instance, if your company sells antique furniture
polish, you might publish posts to explain why it is so important to keep aged
items in good condition, share recent example and statistics about.
antiques
that have sold for high prices due to their pristine preservation, and provide
hints and tips about best how to treat different kinds of wood. Great content whether single posts or links to a blog article
will also be shared, further increasing brand awareness.
Use breaking news, holidays, and special events to inspire content ideas
Content
ideas can come from anywhere, including breaking news, holidays, and special
events. With the right approach and understanding of the audience, content
writers can use these topics to craft interesting stories that will capture
their reader's attention.
Breaking
news is a great source of inspiration for content writers since it's constantly
changing and evolving. It can be used to create timely content with a fresh
perspective on current events. Holidays and special events are also great
sources of inspiration as they often bring out different emotions in people and
create unique opportunities for storytelling.
By
leveraging these resources, content writers can create engaging stories that
are relevant to their readers while staying up-to-date with the latest trends
and topics. With careful research and thoughtful execution, content writers can
use breaking news, holidays, and special events to inspire powerful content
ideas that will resonate with their readers.
Make effective use of visuals both images and videos to drive engagement
Images are
the most popular type of content shared by social media users, so it stands to
reason that you should give them a lot of attention in your own content
strategy and where brands are concerned,
there are real benefits in creating unique visual posts. Research shows that
social media images are much more likely to be associated with positive
emotions than text posts, and brand promotion via images is much more accepted
than if by text (done right, they don't really look like ads, slotting
seamlessly into people's news feeds).
Online tools
(mentions of which are dotted throughout this book) now make the creation of
beautiful visual content easier than ever. If you wanted to, you could crank out
dozens of visuals per day. With this in mind, try not to fall into the trap of creating
snazzy visuals for the sake of it, or at the detriment to your central marketing
message.
Study the
performance of your images performance to spot which ones trigger a response in
your fans, and which ones do not. When you find what works, replicate and scale
it. Remember, too, that good written content that spells out your value
proposition, compels fans to act, and builds a dialogue between you and your
customers, (when accompanying an image, on its own, or in reply to comments)
remains crucially important. Make sure your marketing and sales strategy
defines how and when visuals will be used, and that they complement your brand
while upholding the quality of your product or service.
Host contests on social media
Contests (promotions, sweepstakes and drawings) are a staple strategy for many brands on social media, and they're a great way to increase awareness of your company, generate buzz for a new product, encourage engagement, and build communities on your profiles. The goal of a social media contest should be to attract highly engaged fans who will stick with you after the promotion ends, slowly converting into loyal regular customers.
To this end, offer a prize that targets
your audience's wants and needs (e.g. free coffee for a week if you own a
coffee shop, a free pampering session if you own a spa, a store-specific
voucher, etc.). Contests with generic prizes (Amazon gift cards, iPads, etc.)
will attract low-value fans who aren't necessarily interested in your brand
offering, and unlikely to convert to loyal fans and customers in the future. To
further prevent unwanted entrants, make your contest last for a long time to
put off those people only looking for the chance of a quick win (perhaps weeks
or even months depending on the prize), and also make the barrier to entry
something that only true fans would take the time to do. Other simple ideas for
contest success include making it easy for people to share news of the contest
onto their friends, hosting a joint contest with a related business to share
audiences, and considering paid promotion to encourage entries in the campaign's
infancy.
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